Supporting the FCC: Stadtwerke Energie remains a partner of blue-yellow-white soccer

Although no longer as a shirt sponsor on the chest: Stadtwerke Energie Jena-Pößneck will remain a partner of FC Carl Zeiss Jena. In the coming season, the Stadtwerke logo will adorn the backs of the regional league players. Stadtwerke is also becoming more involved in supporting young footballers and is continuing its "tour through the region". There will also be a special promotion for the stadium opening on July 30.

Stadtwerke Energie Jena-Pößneck has been a partner of FC Carl Zeiss Jena since 1999 - and we will continue this successful cooperation in the coming season. Stadtwerke Managing Director Claudia Budich made a corresponding commitment at the Ernst-Abbe-Sportfeld.In the meantime, the club has been able to recruit another partner for its jersey sponsorship. "But we continue to stand by FC Carl Zeiss Jena and will - literally - continue to support them in the new season." 

Stadtwerke lettering on the back in future

Together with FCC Managing Director Patrick Widera and elf5 Marketing Manager Dominik Hoffesommer, Budich announced that the Stadtwerke logo will be placed on the shirt in the coming season, directly below the respective player's name. "This will continue to be a visible sign of our support for sport in the region", said Budich. "Because we know: The FCC has many loyal supporters throughout our sales area." 

More focus on promoting young talent and popular sport

However, the focus of sponsorship will shift slightly. In addition to supporting the 1st team in the regional league, Stadtwerke will be significantly more involved in FC Carl Zeiss Jena's football school, the FCCparadiesCampus, in the future. It offers the popular FCC vacation camps, but also organizes exercise programmes for the little ones and special group and individual training sessions. "In this way, we will be promoting the training of talents from the region and grassroots football more strongly in the future," explains Claudia Budich.

Tour through the region continues

The successfully launched "tour through the region" will of course continue. „We are delighted that Stadtwerke Energie Jena-Pößneck is joining forces with our FCC to go where our fans are at home, even outside of Jena", said FCC Managing Director Patrick Widera. "In this way, we are intensifying contact with the fans and increasing the visibility of our club, but also of Stadtwerke, in the area.“ 

Special jersey for the opening game

And there are already concrete plans for another special campaign of Stadtwerke with the FCC: For the stadium opening match on July 30 against Sampdoria Genoa, there will be a special jersey - with our logo on the chest. Further details will follow in the course of the summer.

„Even if there really was no need for further proof of the loyalty of our longest-standing sponsorship partner, we would like to thank Stadtwerke Jena once again," said Dominik Hoffesommer, Head of Sponsorship & Sales Football at elf5. "They were prepared to forego the very emotional surface of the jersey chest for our new main sponsor and still maintain their commitment to our club. Instead, we are setting other priorities together. Thanks to Stadtwerke Jena, we can say: one is coming. And the other is staying. And that makes us very happy!"